I am a freelance commercials director based in the UK specialising in Cars, Food and in-camera effects.

Please contact me directly via the contact section. or Minted Content for all U.S. commercials enquiries.

About Me

I’m a Dad, a part-time geek and a foodie.

I live in North Yorkshire where I have set up my own test studio. This is where I get to experiment with techniques, rigs and weird lenses. In fact all the photography on this site was shot in the studio for active treatments.

About MY Work

Commercial Directors (grudgingly) get put into boxes; specialists at this or that. I have always found it hard to put myself solely within a single genre. 

So, below are two brief statements of why I love what I do.
People see real-life every day. I like creating slants on reality or bringing ideas to life in exciting ways, exploring a subject with ultra macro, high speed or in-camera effects that immerse the viewer.
The challenge of drawing a viewer into (and accepting) an implausible or heightened reality creates unique challenges. Devising the techniques, rigs and sequence we need to achieve an idea is a beautiful problem to solve.


I was born in France but have lived in England all my life. I paid no attention at school but somehow blagged my way into University to study graphic design.

At my graduation show, Graham McCallum invited me to train at McCallum Kennedy D’Auria, a leading branding and title sequence company in London. He was a very inspirational part of my career, teaching me to craft ideas rather than just do pretty design.

Graham McCallum set up Kemistry Design in 1997 and asked me to be part of the team. I made title sequences for both TV and Film as well as TV idents and promos. I won some awards, a few pencils, and the attention of Lowe’s who asked me to direct a sequence of films for SAAB.

I was really fortunate to continue working with SAAB for the next 10 years, making TVC’s and Exhibition films. I travelled the world in search of new locations and sometimes they even weren’t covered in snow.

In 2004 I teamed up with Mark Murrell at 76LTD. That gave me the chance to meet, collaborate and work with some of the industries leading talents and characters.

Since then, I have filmed campaigns for many different agencies and clients, this repository is a small collection of my more recent work.


Yann Secouet Black Cherry Films Logo LOGO


+44 7958 688615
BCF Studio, The Old Piggery, Rainton, Thirsk, North Yorkshire. YO7 3PH​

About Yann Secouet | Black Cherry Films


+1 310 664 6600
3100 Donald Douglas Loop North, Santa Monica, CA, 90405