This 30″ TVC is NOAH’S new Pan-European TVC and print campaign. It builds on the versatility of the world’s best selling soy sauce, but this time also pays homage to the iconic bottle with the red top – which has such cult status it’s even exhibited at the Museum of Modern Art in New York.

The whole film is shot in camera with no post trickery, have a look at the end spinning bottle scene, the 1st AD Griffin, still brags about landing it on the 3rd take.

Edited on set by the wonderful John Mayes from Marshall Street editors and graded by Matt Turner @ Absolute Post.