TV Commercial|Food|High-Speed|In-Camera Effects
Food Director Yann Secouet & Leo Burnett London create an explosion of energy for Special K #PoweringYou.

Special K Powering You

‘Powering You’ aims to move Special K away from its previous associations with dieting, and towards a positioning that sees consumers recognise it as a nutritional breakfast choice that helps fuel life’s great adventures, particularly for women.

The brand has swapped its iconic young trim women in red swimsuits for pregnant women in yellow swimsuits, middle aged ladies running in the park, female artisans and tattooed cyclists in a spot that celebrates the cereal’s health benefits including iron, folic acid and vitamin D.

This is just the food montage that I shot for the campaign. To see the full film please visit Special K’s site.


Advertising Agency:
Leo Burnett London,

UKChief Creative Officer:
Chaka Sobhani

Creative Directors:
Oliver Farrington, Neil Richardson

Andrew Long, James Millers

Global Client Services Director:
Chloe Belskaia

Board Account Director:
Lindsey George

Senior Account Manager:
Emma Greenaway

Account Executive:
Amy Martin

Planning Director:
Anna Coscia

Agency Producer:
Emma Bewley

Agency Production Assistant:
Alex Taylor

Agency Project Manager:
Gaynor Goldring

Agency Art Buyer:
Jo Hodge

Production (Live Action):
Kinga Burza/ Forever

Production (Food):
Yann Secouet

Executive Producer (Live Action):
Sasha Nixon

Executive Producer (Food):
Alex Katz

Sacha Szwarc/ Speade

Post Production:

James Tillett, George Kyriacou

Marcus Moffatt

Sound Engineer:
Martin Leitner/ Wave Studios

Head of Design:
Phil Bosher

Typography and Design:
James Wakefield, Javier Leal Olivas

DOP (Live Action):
Mauro Chiarello

DOP (Food):
Tony Brown

Media Planning / Buying: