Special K Powering You
‘Powering You’ aims to move Special K away from its previous associations with dieting, and towards a positioning that sees consumers recognise it as a nutritional breakfast choice that helps fuel life’s great adventures, particularly for women.
The brand has swapped its iconic young trim women in red swimsuits for pregnant women in yellow swimsuits, middle aged ladies running in the park, female artisans and tattooed cyclists in a spot that celebrates the cereal’s health benefits including iron, folic acid and vitamin D.
This is just the food montage that I shot for the campaign. To see the full film please visit Special K’s site.
Credits
Advertising Agency:
Leo Burnett London,
UKChief Creative Officer:
Chaka Sobhani
Creative Directors:
Oliver Farrington, Neil Richardson
Creatives:
Andrew Long, James Millers
Global Client Services Director:
Chloe Belskaia
Board Account Director:
Lindsey George
Senior Account Manager:
Emma Greenaway
Account Executive:
Amy Martin
Planning Director:
Anna Coscia
Agency Producer:
Emma Bewley
Agency Production Assistant:
Alex Taylor
Agency Project Manager:
Gaynor Goldring
Agency Art Buyer:
Jo Hodge
Production (Live Action):
Kinga Burza/ Forever
Production (Food):
Yann Secouet
Executive Producer (Live Action):
Sasha Nixon
Executive Producer (Food):
Alex Katz
Editor:
Sacha Szwarc/ Speade
Post Production:
MPC
TK:
James Tillett, George Kyriacou
Flame:
Marcus Moffatt
Sound Engineer:
Martin Leitner/ Wave Studios
Head of Design:
Phil Bosher
Typography and Design:
James Wakefield, Javier Leal Olivas
DOP (Live Action):
Mauro Chiarello
DOP (Food):
Tony Brown
Media Planning / Buying:
Carat
